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There were many questions from the breakfast audience, keen to know how they could navigate this communications minefield to protect their reputation and brand identity. Charles was not short of tips:. The presentation was wrapped up with some detail on what the media is doing to combat fake news. Clearly this hot topic of Fake News is not going to disappear anytime soon so we are grateful Charles was able to bring his experience and knowledge to help us understand this global phenomenon, and how best to operate our business within it.

A BIG thanks to Charles who can be reached at charles mcgheemedia. If you would like more information please contact Colin at ColinM Spaen. Every brand is a running narrative, a story-in-progress whose hero is the customer.

Claire talked us through the top ten high impact motivators that create emotional connection identified in The New Science of Customer Emotions article published in the Harvard Business Review, and related these to a number of case studies that illustrated successful customer connection and not so successful! The customer experience is no longer linear and is often perpetual.

This was ably illustrated by The Customer Experience Lifecycle displayed as an infinity loop as outlined in Influence 2. Customers are his advocates who also provide content and success stories to enthuse others and co-create The Body Coach brand community. The best customer experience and engagement is about being human. When a customer is truly engaged with a brand, they enroll in the tribe and membership increases loyalty, advocacy and repurchasing habits.

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