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Readings and discussion of McLuhan, Lippman, LaFleur, Lazarsfeld, Schramm, Stephenson, and other significant contributors. Treats program types, production methods, techniques of the sound studio, principles of directing radio programs, and laboratory practice in production and direction.

Classroon television productions are produced in the Purdue Northwesttelevison studio. Treats program types and television criticism, and explores creative treatment of visual, artistic, and nonverbal elements of communication in television.

Practice in performing for radio and television, as well as auditioning talent is the focus of this class.